People talking across a table in a meeting room

Planning and running B2B events and communities

From planning and running the event
to the relationships that follow.

Toward retention and account growth, new sales conversations, and value that becomes a reason to sign.
From planning through the touchpoints after the event, support is shaped around your goal and your team.

Talk about an event or community

ISMS (ISO/IEC 27001) certified

Don't let it end on the day.
Lead it to the next conversation.

  • The program doesn't
    fit the goal

    Who to invite, what to discuss, and what should follow stays unclear each time.

  • Preparation takes
    too much of the team

    The work sits with a few people, so conversation and follow-up get no time.

  • You want to continue,
    but can't meet often

    Each event starts from scratch, so the gaps grow and the touchpoint fades.

  • The day doesn't lead
    to a business result

    It ends with headcount, scores, cards, and a thank-you. The next conversation never starts.

\ Connexy can help /

Which business result should the event lead to?

Existing customers, prospects, or customers with each other. Start from who you want closer, and the result you want.

Customer success and account management

Turn dialogue into
retention and growth.

A chance to understand a customer's challenges before renewal comes around. What surfaces in a user group or study session becomes usage support and a new proposal.

Examples

Recurring user groups / usage workshops / customer gatherings

A diagram of regular dialogue leading to support and proposals for each customer. A user group leads to challenges and usage. Usage support leads to continued use, and new proposals lead to account growth.

Marketing and sales

Contacts before a deal,
into the next meeting.

Learning and exchange for people not yet in a deal, or whose deal was lost or paused. Ongoing dialogue shows their challenges and where a decision stands, so you can return when they need you.

Examples

Topic roundtables / recurring study sessions

A diagram from lead generation to a sales meeting and a closed deal. Relationships deepen before doing business, including with leads not yet in a deal and with lost or paused opportunities, then return to a sales meeting at the right time.

Business owners and business development

A seat in the room
is a reason to sign.

Customers meet other companies' practice, and people they can talk through a challenge with. Customer-only learning and networking become part of the service, and a reason to sign or to stay.

Examples

Customer-only communities / executive gatherings / topic study groups

A diagram that adds customer-only learning and networking to products and services, so the chance to participate becomes a reason to sign up.

These are examples. We propose a scope that fits your goal, audience, and team.

How Connexy Partner helps

Start from the result, and build touchpoints that continue.

From the goal through the event, the series, and the review.
We combine what you need for a hosted, co-hosted, or sponsored format.

Goals and outcomes

Start the program with
why you are gathering.

Retention and account growth, new sales conversations, and more value in the service. Name the business result, and design a program that also gives participants a reason to come.

What you want

Retention and growth
Pipeline and added value

What they gain

A way forward
Practice and new people

Where both purposes meet

Design who comes, the theme, and what happens after

Running the event

Turn the plan into an event you can hold.

Speakers, invitations, content, and the day itself. We take on the work that fits how the event is staffed and how the roles are split.

  • Speaker outreach
  • Invitations
  • Content
  • Day-of operations

Combine the support you need, and run it.

Ongoing touchpoints

Turn one event into a series.

An annual plan, a series, and one way of running them. Keep a reason to take part, and create chances to meet again.

Theme A

Theme B

Theme C

One way of running them

Lighten the preparation, and spend the effort on the program.

After the event

Turn what people noticed
into the next conversation.

Move interests and challenges into individual follow-up, the next invitation, and what you publish. Build touchpoints toward the result you set, and look at what happened after.

Interests and challenges

  • Follow-up
  • Next invite
  • Publish

The next conversation, and a relationship that continues

Take the review into the next program, and keep improving against the result you set.

What we do, who does it, and how you stay in touch are designed around your goal and how the event is run.

Ways to run it

From supporting an event you host
to co-hosting or sponsoring.

Who hosts, and who does what.
The approach follows what you want to achieve and how your team is set up.

  • You host, Connexy supports

    We support your event
    from behind the scenes

    You

    Host and customer contact

    Connexy

    Secretariat and operations

    For an event you host, we combine support across planning, preparation, the day itself, and follow-up.

    Best when

    You want to host it, with less load on the team and a higher cadence.

  • You and Connexy co-host

    We build the program
    and the audience together

    You

    Co-host

    Connexy

    Co-host

    From the theme and speakers through invitations and content. Each side brings what it does well, and the roles are split.

    Best when

    You want a program that is hard to build alone, or a new way to meet people.

  • Connexy hosts, you sponsor

    We build the room.
    You meet the people in it.

    Connexy

    Host and produce

    You

    Sponsor, expertise, and conversation

    Connexy plans and runs the gathering. As a sponsor, you design how you deliver value to the people who come.

    Best when

    You want less of the hosting load, and a relationship with people who care about the theme.

Talk about an approach that fits

From the first conversation to the event

Start by sorting out the goal and how much support you want.

  1. STEP #1

    We listen

    Your challenges and goals, as far as they are decided.

  2. STEP #2

    We propose the support

    Scope, roles, schedule, and cost, made clear.

  3. STEP #3

    We do it together

    Planning, preparation, and operations, on what we agreed.

  4. STEP #4

    We carry it forward

    The review goes into follow-up and the next improvement.

Start with a conversation

FAQ

Frequently asked questions

Q1Can we talk before the program is decided?
Yes. We can start by sorting out the goal and who should be in the room. Tell us where things stand.
Q2Can we ask for planning only, or operations only?
Yes. We look at the content, the conditions, and your team, then propose a scope we can take on.
Q3Can you support an ongoing community, not only one event?
Yes. Recurring events, follow-up with participants, and day-to-day exchange. The scope follows your goal and how your team is set up.
Q4What does it cost?
We quote for the support, the period, how often you meet, and the scale. If you already have a budget, tell us that too.
Q5How is this different from Connexy for Business?
Connexy Partner helps you plan and run events and communities. Connexy for Business is software for running events and for participants to connect with each other.
A city street in the evening

Contact

Let's build your customer touchpoints from here.

You want to start. You want to rethink how you run it. You want a business result.
Tell us what is difficult right now.

Talk about an event or community